Senior
CRM Manager

About the job

As our new Senior CRM Manager you will play a key role in building and scaling our CRM activities focussed on our newsletters and customer journeys. You are responsible for bringing the engagement program to life from creation to execution, and making sure we increase customer engagement & loyalty by providing relevant content at the right time. In this exciting role you will have a big impact on achieving the business goals for MR MARVIS. 

As our new Senior CRM Manager you will be heading up our CRM program. Together with our CRM specialist you are responsible for both setting the strategy as well as ensuring a flawless execution of our weekly emails (in 7 different languages) and our automated journeys. You will collaborate closely with different internal teams like Data & Analytics, Ecommerce and Creative. At MR MARVIS we all have big ambitions and lots of motivation to grow our company. And we have lots of fun as well! 

This exciting role requires an analytical thinker with a keen eye for detail and a deep understanding of e-commerce, email service providers (ESP) and CRM best practices. Our ideal candidate is digital savvy, analytical, proactive, detail-oriented as well as solution-oriented. You like to dive deep into a dataset or cohort analysis to learn how to optimise results and testing out new things (like new campaign types/flows/tools/marketing initiatives/tracking methods) gives you energy. 

About MR MARVIS 

MR MARVIS is a fast-growing Amsterdam-based online menswear brand that is fully dedicated to delivering the perfect shorts & trousers. After a successful launch in 2016 it has become the #1 shorts brand in the Netherlands! Expanding quickly, with 15 physical stores across some vibrant cities as Amsterdam, Antwerp, Munich and Brussels and online presence in Germany, France, Spain, UK, Italy, Austria, Denmark and Switzerland.

Our mission is to share positive energy around the world and make people feel marvellous. We do so by creating iconic designs, offering best-in class service and driving conscious decisions for people and the planet.

As a clothing brand, we want to take responsibility for the impact we have on the world. We aim for timeless design, conscious choices for more sustainable materials and local European production (handmade in Portugal) - in short we are an advocate of “slow fashion”. That is why we are working every day to reduce our emissions and create value for everyone who comes into contact with MR MARVIS. We are proud that in 2023, we got B Corp certified. This certification is only given to companies that can demonstrate that they make a significant contribution to a better world.

Being a force for good goes beyond producing- and selling sustainably, in the end it’s about people. In line with our mission, we participate in several charity and voluntary activities that in most cases focus on the people who sometimes feel a little less marvellous. Examples include: our employees visit elderly homes and dance with elderly who too often feel lonely, our employees help renovate homes for homeless people, and every year we participate in (and donate to) a charity campaign against child cancer (KiKa).

It is also reflected in various HR choices we’ve made so far: good pension plans and disability insurances, learning & development budgets, trainings & inspirational talks, daily healthy catered lunch (on the house), matching employees donations, monthly well-being budget, free access to coaches & psychologists, and much more.

What you'll do

• Develop and implement CRM strategies and initiatives to enhance customer engagement and customer lifetime value (CLV) across 8+ markets within the EU.

• Lead the process of all CRM activities and translate your strategy/ideas into a clear actionable roadmap. 

• Analyse and report on the performance of CRM activities and the development of cohorts and CLV, come up with action points / tests to improve on these metrics.

• Work together with internal stakeholders like Ecom, Marketing, Data & Analytics, Creative and Customer Service on bringing the strategic roadmap to life;

• Ensure a flawless execution of all marketing communication towards our customers and subscribers via weekly newsletters (in 7 different languages), automated journeys, SMS, transactional emails, surveys and physical mailings. The CRM specialist will be responsible for the operation with your guidance. 

• Collaborate with both the retail and online teams to ensure an optimal omni-channel customer experience with regards to all customer oriented marketing communication. 

• Responsible for monitoring and optimising ESP hygiene factors (email deliverability / sender reputation), as well as on-site customer/subscriber identification to support retargeting/personalisation.

• Manage and coach the CRM specialist.
  

What you'll bring

• 5+ years of experience in CRM & email marketing in a similar role or e-commerce position;

• Experience in marketing automation and setting up customer journeys;

• Strong understanding of ESP’s such as Klaviyo;

• Strong affinity with data analytics, interpreting data and converting it into insights and activities (via Excel/Google Sheets)

• Familiar with web analytics software (Google Analytics) and business intelligence tools (Looker/Google Data Studio/Supermetrics/Omni Analytics)

• Strong affinity with managing projects, processes and stakeholders

• Basic understanding of GDPR data compliance requirements;

• Basic understanding of email HTML and implementation best-practices is a plus;

• Understanding of SQL or interest in developing SQL skills is a plus;

• Experience with handling subscriber databases greater than 100k;

• Fluency in English (written and verbal); additional language is a plus;

• Strong communication skills;

• Eye for detail and ability to work structured and precise;

• For non-Europeans: we are an eligible sponsor for VISA.
  

What you'll get

Like every great employer we offer you a competitive salary and the following benefits;

• 25 vacation days;

• A pension scheme, because later is also important;

• Mobility allowance in case you live outside of Amsterdam;

• All equipment needed to set you up success;

• Daily free & fresh lunch served at the office;

• 25% discount on the entire MR MARVIS collection;

• Monthly "Wellbeing budget for Swapfiets, Treatwell, or several gyms. Want to invest your budget? You can, via Peaks!

• Free unlimited access to OpenUp (coaching/psychologists platform) as well as Meditation Moments (meditation App);

• Personal development opportunities to help you grow and excel in your role;

• Hybrid working with an inspiring office in the heart of Amsterdam.

• Working in a fun, international team at a fast growing scale-up;

• Amazing team events and weekly Friday drinks with your colleagues.

MR MARVIS is an equal opportunity employer. We are committed to nurturing an inclusive environment for all current and potential employees. A diversity of backgrounds, cultures, and perspectives is essential in helping us maintain our momentum. So no matter where you’re from, who you love, or what you believe in, we welcome you to be your true self at MR MARVIS.